With a new location comes new direction, and such is the case with Crave Photography, which moved recently to the former Executive Recruiting Consultants office near the Jabberwock on Main Street.

Crave owner and photographer Ashley Horton said that among her plans for the new location are continuing her scrapbooking and cardmaking workshops, as well as possible cross-promotion with the Jabberwock/Pretty Please.

“I believe that every time a business opens on Main Street, or offers something new and different, it makes Dell Rapids a stronger community,” Horton said. “I think that Dell Rapids is a great community, and I think that offering a lot more variety will help get people to our downtown locations.”

Horton is assisting Jabberwock owner Katie Luttman in rebranding the store, including new logos, signage and décor, to include photographic artwork. The business owners also are looking into incorporating party planning, graphic design and custom invitation design into their stores, according to the Crave owner.

“We are hoping to have this option for our current clients within the next six months,” she said.

The new studio space is a change for Horton, who said that her previous downtown location, adjacent to the deli on Fourth Street, was spacious but that she hopes her new location is warm, friendly and inviting.

“We photograph a lot of children, and I have found that our old studio could be intimidating,” she said. “It was so large and so much room to store props, but it just wasn’t the cozy, comfy, kid-friendly environment we were looking for our particular business.”

Classes previously offered at Crave, including scrapbooking and craft workshops, will resume again this month, and Horton said one new offering at her studio will be one-on-one photography mentoring, as well as a yearlong weekly class for “aspiring photographers and kids.” Information about the classes is at cravemycreative.wordpress.com.

The photographer ultimately hopes that offering more services will bolster the image of downtown Dell Rapids as having a variety of options.

“We have a lot of fabulous shops downtown, and the more variety we provide, the better it is for Dell Rapids,” she said. “It also gives our community something to do.”